The World Health Organization, WHO, will partner with the media to address the humanitarian crisis in the insurgency-ravaged North East. This was disclosed by Solomon Woldetsadik, the WHO Incident Manager, Health Emergency Programme for the North East at a parley with media executives in Maiduguri on May 28, 2017. Mr. Woldetsadik said that the media’s crucial role in setting the agenda of public discourse in the society necessitates such a strategic engagement. Consequently, a strong partnership with the media would help build trust between the organization and the communities in the North East. According to the WHO manager, the organization’s collaboration with the media would address the humanitarian crisis by serving as a channel for advocacy, behavioural and attitudinal changes in North East communities especially with regard to hygiene and access to healthcare, disease prevention through timely public enlightenment campaigns and general awareness creation. Mr. Woldetsadik also promised that the organization would strive hard to empower the media by building the capacity of its personnel for better productivity.