EURO 2024 Social Media Frenzy: Top players gain massive IG followings

EURO 2024 Social Media Frenzy: Top players gain massive IG followings

Amidst the thrilling action on the pitch at EURO 2024, another battle is raging in the digital realm: the race for Instagram followers among Europe’s football stars. As the tournament progresses, Better Collective has compiled fascinating insights into which players and teams have seen the most significant growth in their social media followings during the group stages.

Top Players by Numbers: Stars Shine Bright

Leading the charge is Turkey’s Arda Güler, whose meteoric rise on Instagram has captured the attention of fans worldwide. Güler has gained an astonishing 1,093,669 new followers in just two weeks, making him the standout performer in terms of sheer numbers. Not far behind is Cristiano Ronaldo of Portugal, adding 996,661 followers to his already massive fanbase, showcasing his enduring global appeal.

Other notable names include England’s Jude Bellingham, France’s Kylian Mbappé, and Spain’s Lamine Yamal, each accumulating hundreds of thousands of new followers, reflecting their impact both on and off the field.

Percentage Gains: Surprises and Success Stories

While some players have made waves with sheer numbers, others have achieved remarkable percentage gains. Romania’s Florin Nita leads this category with an astounding 267.45% increase in followers, followed closely by Italy’s Riccardo Calafiori with a remarkable 227.94% surge. Hungary’s Barnabas Varga, Albania’s Arber Hoxha, and Kevin Csoboth of Hungary also saw significant percentage spikes, underscoring their growing influence in the digital sphere.

Team Dynamics: Turkey Dominates Collective Growth

Collectively, the Turkish national team emerges as the frontrunner in follower growth, with its players collectively gaining a staggering 2.12 million new followers since the tournament’s kickoff. Germany follows closely behind, with its squad members accumulating a combined 1.714 million new followers, highlighting robust fan engagement across their roster.

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Since EURO 2024 commenced, all participating players combined have garnered an impressive 13 million followers on Instagram, reinforcing the tournament’s role as a global platform for player visibility and fan interaction.

Challenges and Setbacks: Players Who Lost Ground

Despite the overall gains, some players experienced declines in their follower counts. Notably, Robert Lewandowski of Poland saw a decrease of over 20,000 followers since the tournament began. Netherlands’ Steven Bergwijn and Frenkie de Jong also faced setbacks, losing 13,000 and 11,000 followers respectively, reflecting the volatile nature of social media metrics.

Insights and Methodology

Better Collective meticulously tracked Instagram follower data from the onset of EURO 2024, providing a comprehensive snapshot of social media trends within the tournament. The analysis excludes accounts that were private or disabled during data collection periods, ensuring accuracy in reporting.

For detailed insights into all 600+ players’ follower growth and potential earnings on Instagram, explore the interactive table provided by Apuestas-deportivas.es. This resource offers a deeper understanding of how player performances on the field correlate with their digital presence and commercial viability.

Conclusion

As EURO 2024 progresses, the fusion of sports and digital media continues to redefine fan engagement and athlete branding. For football enthusiasts and social media aficionados alike, these statistics not only highlight individual achievements but also underscore the evolving dynamics of sports marketing in the digital age.

Written by Victor Bowman PR & Earned Media Assistant at Better Collective