NCS honoured with IPRA award for strategic communication campaign (Pictures)

October 20, 2024

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NCS honoured with IPRA award for strategic communication campaign (Pictures)

The Nigeria Customs Service (NCS) has received the prestigious Golden World Award (GWA) for crisis communication from the International Public Relations Association (IPRA). The accolade was presented during a ceremony held on October 18, 2024, at the Metropol Palace Hotel in Belgrade, Serbia, in recognition of NCS’s exemplary public relations efforts

Comptroller-General of Customs Bashir Adewale Adeniyi accepted the award on behalf of the NCS from IPRA President Nataša Pavlović Bujas. The recognition stems from the “100 Days of Impactful PR at Customs Service” campaign, which effectively addressed significant challenges during Adeniyi’s initial period in office.

In his remarks, the Comptroller-General emphasized the campaign’s significance, particularly in crisis communication. “The campaign was about crisis communication,” he stated. “The entry submitted during this period was recognized as the best for effectively addressing the challenges we faced, its impact, and the positive outcomes we have seen.”

The NCS campaign excelled in the Crisis Management category, showcasing its capacity to navigate operational difficulties. It facilitated enhanced collaboration with key stakeholders, bolstered border security measures, and significantly improved revenue generation.

Philip Sheppard, Secretary-General of IPRA, praised Adeniyi’s leadership as pivotal to the campaign’s success. “Within just 100 days in office, the campaign led by Wale Adeniyi not only strengthened stakeholder collaboration and significantly improved border security but also resulted in a notable boost in revenue generation,” Sheppard noted. “Moreover, it instilled a renewed sense of optimism and hope for the future within the organisation.”

The Golden World Awards, established in 1990, honours excellence in public relations across various categories. The recognition of the NCS’s campaign highlights the Service’s commitment to adhering to international standards in communication and governance. Through strategic public relations, the NCS has improved awareness and compliance with customs reforms while reinforcing its role in promoting national security and economic development.

Looking ahead, NCS has declared 2024 as the “Year of Stakeholders.” Comptroller-General Adeniyi reaffirmed the Service’s commitment to fostering open communication with its partners. “Our focus remains on strengthening our relationship with both traditional and new stakeholders through continued strategic communication efforts,” he stated, emphasizing the importance of addressing the concerns of those engaged with the Nigeria Customs Service.

See pictures below: