N2.5 million worth middle-class fashion outfit launched in Nigeria
Story from Abah ADAH, Abuja
A new fashion outfit targeted primarily at a whole range of wears for the middle-class in society has been launched.
Fashionbox owner, Enebeli Stephanie Adaeze, at the official launch of the fashion house said its vision is to make a mark in Nigeria and Africa by ensuring adequate customer care service.
READ ALSO: Nigerian sensation & Naomi Campbell’s protégé, Tomiwa, rules Paris fashion scene, models for SAINT…
She added that Fashionbox would focus more on the middle class generally while gravitating towards engaging in multiple distributions and retailer stores with strict observances of consumers’ trends and needs which would in turn bring out the right feelings.
The brand which was estimated to be worth N2.5 million, according to Enebeli, is all about creating the right emotions.
She said, “The feelings you get after each purchase plays a big role in generating sales and satisfaction.”
Enebeli noted that on their website, customers’ requests, complaints, and queries based on what and how they want it are answered as quickly as possible thus creating a suitable shopping relationship with the brand.
“Our objective is to create a memorable shopping experience with our diverse range of products for our customers for different situations and seasons providing upgrades to existing products/addition new version of existing products fashion Refinement fashion revolution,” she said.
