Nigerian rice branding and packaging business, by Agbaji Chinedu Today’s Agribusiness Rice is an increasingly important crop in Nigeria. It is relatively easy to produce and is grown for sale and for home consumption. In some areas, there is a long tradition of rice growing, but for many, rice has been considered a luxury food for special occasions only. With the increased availability of rice, it has become part of the everyday diet of many in Nigeria. Nigerians spend not less than N1 billion daily on rice consumption, while spending has drastically...