Nigeria’s youth and the double-edged sword of content creation Content creation has become one of the most attractive opportunities for young Nigerians today. Influencers, skit-makers, podcasters and digital marketers are not just entertaining audiences, they are building careers. From brand endorsements to ads and platform monetisation, thousands of young people are earning a steady income outside of traditional office jobs. Recent studies all over the web confirm that social media monetisation is reshaping youth employment and income, offering flexible earnings, even as struggles with income stability and long-term productivity linger. Independence For many,...