Virtual Influencers: A new normal in digital marketing, by Abdullahi Aliyu Maiwada It is a well known fact that virtual influencers are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans. Recently, I came across a popular Aljazeera programme called AJStream. I was forutunate to watch a virtual influencer among the discussants on the program. The appeals surrounding the transition into a fictional world is to embrace a sophisticated virtual marketing tool that can ultimately persuade you or me to see reason for embracing goods, services, ideologies...