When the Federal Road Safety Corps (FRSC) was established by the military administration in Nigeria on 18 February 1988 in response to the menace of road traffic crashes, one of the cardinal strategies adopted by the founding fathers and enshrined in the enabling law was the use of public enlightenment tools as instruments for creating the desired changes and achieving the goal of a  safer road environment. The idea was to complement the civil approach which the Corps sees as its value and upon which it has been relying...