Declining Customers: Multichoice Nigeria crashes subscription price by 50%, offers free upgrade
Major Satellite TV company, Multichoice Nigeria, has reduced its decoder price by 50% from ₦20,000 to ₦10,000 in a strategic move to attract more customers and stem the tide of declining subscribers.
The company said it will also be offering its customers a free upgrade to the next DStv package tier when they pay their current subscription in full from June 16 to July 31, 2025.
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The development comes after the company lost 1.4 million subscribers between March 2023 and March 2025. Multichoice claims the initiative was its response “to the noticeable economic impact on the everyday lives of Nigerians.”
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the company stated.
Multichoice said the “We’ve Got You” offer is designed to reward loyal customers and attract new ones by making premium content more accessible.
According to an official statement from the company, the upgrade is automatic for all active and returning subscribers who renew their subscriptions during the promo period.
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“This means more channels, more shows, and more reasons to tune in every day,” the company stated.
MultiChoice Nigeria’s CEO, John Ugbe, noted that the offer was the company’s way of rewarding customer loyalty and providing enhanced value.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” he said.
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