Two african media titans join forces to reshape continental storytelling
In a move set to transform Africa’s media landscape, Ambassador Ayanda Ngwane and Dr. Kazeem have forged a strategic partnership dedicated to reclaiming African narratives and amplifying the continent’s voices on the global stage.
The collaboration brings together Ambassador Ngwane, a prominent media production funder and mentor, with Dr. Kazeem, the acclaimed executive producer behind MNET’s Big Brother and Idols franchises. Together, they are launching an initiative aligned with the African Union’s Pan-African Vision and Agenda, focused on African ownership and control of the continent’s narrative.
“Our mission is clear: to invest in media spaces that amplify authentic African voices,” said Ambassador Ngwane. The partnership aims to build on the global success of African music genres like Afrobeat and Amapiano, applying similar momentum to film and television content.
Dr. Kazeem, recognized for his expertise in curating compelling African narratives, emphasized the partnership’s commitment to discovering and producing untold stories from across the continent. “What the world has witnessed with the African music revolution is just the beginning,” he noted.
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The media executives, representing Nigeria and South Africa respectively, plan to research, discover, produce, and distribute content that showcases the depth and diversity of African experiences.
Their venture signals a new era of African-led media production, with the potential to capture global audiences seeking authentic continental perspectives.
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The partnership represents a strategic alliance between two of Africa’s largest media markets in SouthAfrica and Nigeria positioning the initiative to make substantial impact on how African stories reach international audiences.
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