Customs CG unveils Reputation Management Guide to transform service
The Comptroller-General of Customs, Adewale Adeniyi, has launched a new Customs Service Reputation Management Guide, emphasizing his goal to ensure officers fully grasp their roles and responsibilities.
The guide, unveiled at the service’s headquarters in Abuja, is a practical handbook designed to help officers conduct themselves professionally and maintain the highest ethical standards.
CG Adeniyi, an expert in Public Relations, described the initiative as a new chapter for the Nigeria Customs Service (NCS). “It is an opportunity for every Customs officer to be a part of the project to rewrite the history of Customs. We want to launch a new phase of Customs. We want to go beyond our traditional mandate,” he said.
He highlighted the service’s recent achievements, noting that the NCS has exceeded its revenue targets and made significant progress in fighting illicit trade. “In 2023, we recorded a 70 per cent increase.
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In 2024, we recorded a 92 per cent increase in our revenue,” he stated, adding that “we are making spectacular seizures in making Nigeria safer.”
Adeniyi also emphasised the service’s commitment to trade facilitation, stating,
“Nothing gladdens me more than the fact that the whole world is taking note of the advances that we are making, the impact that the trade facilitation initiatives are making in the system.”
The Comptroller-General stressed that NCS personnel must reposition themselves to be viewed as a trusted, respected, and responsive government agency.
He noted that the World Customs Organisation (WCO) requires customs organisations to implement measures for transparency, integrity, efficiency, and inclusivity.
“WCO advocates that we must put in place all those developmental models,” he explained, citing the inclusion of women in leadership as one such model.
He also mentioned the recent launch of a Corporate Social Responsibility program to show Nigerians that the service is “alive to our responsibilities,” particularly in areas of education, health, and access to water.
Adeniyi thanked President Tinubu for extending his tenure, which he described as a “motivation and inspiration to do more.”
Isah Umar, an Assistant Comptroller of Customs, praised the guide as timely and in line with the WCO’s focus on integrity. Represented by Comptroller H.H. Hadison, he noted that the guide demonstrates the Comptroller-General’s dedication to promoting professionalism, transparency, and accountability.
The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, also commended the NCS for institutionalizing reputation management.
Represented by his Vice, Prof. Emmanuel Dandaura, he expressed confidence that the handbook would better equip customs personnel to represent the service professionally.
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