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TOM Survey 2021: Dangote, MTN...

TOM Survey 2021: Dangote, MTN emerge ‘Most...

TOM Survey 2021: Dangote, MTN emerge ‘Most Valuable’, ‘Most Popular’ brand respectively in Nigeria

TOM Survey 2021: Dangote, MTN emerge ‘Most Valuable’, ‘Most Popular’ brands respectively in Nigeria For the fourth time in a row, Dangote Group, a fully integrated Conglomerate and proudly Nigeria brand has again emerged as the Most Valuable brand in Nigeria while the MTN Nigeria trailed as the Most Popular brand in the new Top of the Mind (TOM) survey conducted among corporate executives in the country. In rating the brands, seven metrics were deployed, and they include brand popularity; quality element; market leadership; innovation; national spread; CSR-environmental friendliness and online...
Salim Sani -
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TOM Survey 2021:...

TOM Survey 2021: Dangote, MTN emerge ‘Most Valuable’, ‘Most Popular’ brands respectively in Nigeria For the fourth time in a row, Dangote Group, a fully...
Salim Sani -
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