NCDMB appeals for media assistance in evaluating Nigerian content performance
The Nigerian Content Development and Monitoring Board (NCDMB) has called upon media practitioners and other key stakeholders to aid in the strategic evaluation and dissemination of Nigerian content performance.
Mr. Esueme Dan-Kikile, the acting General Manager, Corporate Communications and Zonal Coordination, made this appeal during the Nigerian content capacity building workshops for media stakeholders in the Southsouth, held in Port Harcourt, Rivers State capital.
Addressing the theme, ‘The Role of the Media in Sustaining Nigerian Content Legacies,’ Dan-Kikile emphasized the workshop’s goal of empowering media practitioners with the necessary knowledge to communicate local content policies and evaluate their performance, utilising fundamental media strategy and corporate storytelling techniques.
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Dan-Kikile stated, “The idea behind this media workshop that we have held is simply in two folds: one is for us to have this interface with the media and use the opportunity to evaluate where we are in terms of Nigerian content performance and also what our public, which includes the media, stakeholders, community people, and their perception of NCDMB performance.”
He added, “The second objective is for us to use it to develop knowledge for media practitioners.”
Dr. Austin Tam-George, a Communication Consultant and Executive Director at the Institute of Communication and Corporate Studies, Lagos, emphasized the importance of media strategy in maintaining a long-term relationship with the media community.
Regarding corporate storytelling, Tam-George highlighted its role in creating a narrative of efficiency and goal setting, advising that corporate stories must be true, verifiable, realistic, achievable, inspirational, aspirational, and engender teachable moments for people to have faith in such an organisation.