By Hauwa Abubakar When it comes to social media, the dynamics are ever changing. Today, it is the adjustment to the way Company page posts are served to users in their Newsfeed on Facebook. Tomorrow it would be something else. I have read so many articles about how to manage these trends in order to not affect a company's social media ranking and marketing effort and many people have suggested to keep up with a compelling content strategy. Fair as it sounds, my only concern about it is that, often times, creating...