Counting Gains, Counting Losses: The reality of business risk, by Yusuf Alhaji Lawan Everyone seeks success, whether through careful planning or by seizing opportunities as they arise. Business is no exception. From small part-time trades to large enterprises, the main goal is to succeed, grow and move forward. Business exists to meet human needs ethically, satisfy customers and ultimately generate profit. Every entrepreneur starts with this, which is natural and commendable. But the business world is full of uncertainties, competition and constant change. Understanding these realities is essential for entrepreneurs...