Balarabe Jaji who was the former publicity secretary of the defunct APP in Kaduna has also been active in Kannywood for many years. Balarabe Jaji who shuttles almost daily between Kaduna, Jaji and Kano is described by his colleagues as a humble gentleman, a team player and in most cases, he plays the role of an adviser to stakeholders in Kannywood.

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It was reported that four of his children that died were returning from Kaduna to Jaji. They decided to board a bus, four of them, but on their way very close to Jaji they had a terrible accident, the car they were travelling in somersaulted severally, killing the four brothers and eight other passengers.

People are trooping to Jaji to condole Balarabe and his family over the demise of his four children.