How ‘noise’ triggers perceptual distortion in the communication flow, by Abdullahi A. Maiwada Let me start this piece by aligning with the content of the second diagram illustrating that “Just because you are right, does not mean I am wrong. You just haven’t seen life from my side”. Shannon and Weaver produced a general model of communication, which is named after them, the Shannon-Weaver Model. It involved breaking down an information system into sub-systems to evaluate the efficiency of various communication channels and codes. They propose that all communication must include...